About Us


Inspired by Sarasota’s pure white sandy beaches and year-round balmy breezes, Swim City embodies the spirit of the Suncoast culture, exuding effortless-chic style with its selection of designer swim and resort wear. Finely combing the swimwear seas since 1968, the brand maintains its commitment to ensuring your “perfect beach” is always within reach.


Local owner, Judy Johnson acquired Swim City in 2006, setting out to diversify her thriving Swim Mart brand while expanding to carry high- end swimwear. Quickly rising to the top as a local industry leader in beach fashion, Swim City continues to be recognized for its vast selection, product quality, and employee expertise. !


Whether you’re looking for suits to flaunt, forgive, minimize or emphasize, Swim City’s full-time fit specialists will guide you to pieces that flatter every shape and size. From prints that pop and statement- making silhouettes to post-mastectomy suits, plus-sizes, long-torso styles, men’s and children’s—you’ll find swimwear tailored to your family’s every need. Brimming with beach hats, trendy totes, and one- of-a-kind designer jewelry pieces, each store is the perfect place to accessorize and shine. Taking your playtime very seriously, store employees work hard to keep you in a constant state of sun-kissed bliss. So suit-up, simmer down, and rest assured Swim City has you (partially) covered.